Label paid content clearly
When content is paid for, gifted, or part of any commercial arrangement, make it obvious to your audience. Use the platform's built-in labels (such as “Paid partnership”) and clear words like #ad or إعلان at the start of captions.
Don't hide the label
Labels should be visible without tapping “more”, and spoken or shown on screen in videos.
Permits and licences
People who advertise on social media in the UAE may need an advertiser permit or licence. Requirements change, so check the official guidance from the UAE Media Council or the relevant emirate authority before you publish.
Honest claims
Only make claims about a product you can support. Health, finance and regulated products have stricter rules.
For businesses
Never ask a creator to remove or hide a disclosure. Include disclosure requirements in your brief.